Troy Collins
Founder and Senior Strategic Adviser
GradDipFinPlan, CRPC®, ABFP®
Troy is your Head Coach. With more than 30 years in the financial planning industry, Troy brings deep experience, strategic insight, and a genuine passion for helping people live fuller, more intentional lives.
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As the founder and Strategic Adviser at Collins Financial Group, he focuses on long-term planning that gives clients direction, control, and choice, helping them create the life they want, not just the life they think they can afford.
- Tax (Financial) Adviser
- SMSF Specialist · Accredited Professional
- Accredited Behavioural Finance Professional
- Chartered Retirement Planning Counsellor
- Member of the FAAA
- Member of the MDRT Top of the Table (top 1% of financial advisers globally)
Troy is known for the strong relationships he builds with clients. He loves sitting down with people, understanding what truly matters to them, and showing them what’s possible with the right strategy in place. Helping clients see, often for the first time, the life they can actually achieve is what drives him.
Throughout his career, Troy has dedicated himself to elevating the profession. He has spent three decades helping clients reach their next level, and his commitment has been recognised globally. Troy is a lifetime member of the Million Dollar Round Table (MDRT) and has been awarded placement among the top 5% of financial planners worldwide. His work and strategic approach were also featured in Round the Table magazine in April 2022, where he shared insights into building lasting success.
Outside the office, Troy is a devoted family man and an accomplished athlete. He is a state and national age-group triathlon champion and competed at the 2022 Ironman World Championships in Kona, Hawaii, a testament to his discipline, resilience, and passion for pushing limits. He trains year-round, often running alongside his best mate, Sally the dog, who never misses a session.
Both in life and in business, Troy is guided by two principles that continue to shape his journey:
“We are what we repeatedly do. Excellence, then, is not an act but a habit.”
“I didn’t come this far to only come this far.”
Whether mentoring his team, empowering clients, or inspiring his family, Troy approaches everything with purpose, helping others become their best and achieve their dreams
